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Privacy Policy

​We want to let you, our supporters, know how much you are changing young people’s lives. However, we only want to do this in ways you're comfortable with.

As such, we promise to only contact you in a way that works for you, and make it easy for you to tell us how you would like to receive information, so you feel comfortable with how your personal data is gathered and used. We also follow all applicable fundraising and data protection legislation and guidelines.

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1. What does this policy cover?

We ensure as a minimum that we use your data in accordance with all applicable laws concerning the protection of personal data. This policy explains:

  • What data we may collect about you

  • How we will use that data

  • Whether we disclose your details to anyone else

  • How we manage your personal data – security, storage and retention

  • Your choices regarding the data you provide to us

  • How we use cookies to provide services to you or to improve your use of our websites

 

2. Questions about your personal information.

Any questions you have in relation to this policy or how we use your personal information should be sent to our data protection team or addressed to: ash@thedarkhorsefoundation.com

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Please note that from time to time we may need to amend or update this policy, for example if there is a change in the way that we use personal information or because of updates to the law. You should periodically check this website to make sure that you have seen the most up to date version of this policy.

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3. How do we use your information?

As a valued supporter of The Dark Horse Foundation we collect personal information about you, store your record in our supporter database and use it for administration, communication and marketing purposes in the following ways:

4.1 When you give us information

When you engage with us as a supporter we may ask for personal information when you: make a donation to us, register for an event or a campaign, subscribe to a newsletter, engage with our social media or communication services, purchase a product on The Dark Horse Foundation On-line Shop, booking training courses, or provide us with personal information in any other way. This information may include:

  • Your name, postal address, email address and telephone number.

  • Financial data (such as bank account details provided by you, and whether donations are gift-aided. See Section 12).

  • A record of the financial donations that you have made and data about your tax status for Gift Aid purposes.

  • Details of your indicated interests, opinions, preferences and the ways you support or have supported us – eg in relation to any campaigns, events or fundraising schemes you have participated in. When you receive a communication we may collect data about how you respond to or interact with that communication, and this may affect how we communicate with you in future.

When you provide your personal information to The Dark Horse Foundation, please ensure that it is accurate and up to date. This will allow us to contact you effectively and courteously in order to deal with your donations, questions or provide you with data about our work. Please get in touch if you would like to change the personal details that we hold about you by contacting our Supporter Care team at the address provided in Section 11.

4.2 When you use our website

When you use our website we collect data about the services and features you use and how you use them, including how you interact with its content and any advertisements.

When you provide your personal details when filling out a registration, making a donation, communicating with us or signing up for or receiving a service on our website, we will collect this data and store it in your record so as to fulfil your request, answer your enquiries and keep a record of our correspondence with you.

Our website uses cookies. Cookies are files which are sent to the computer or device through which you access this website, and they collect small amounts of data. They are used to store information about such computer or device and your preferences so that our website doesn't have to keep asking you for them. We use cookies on The Dark Horse Foundation website as follows:

  • The form used on The Dark Horse Foundation will collect data – such as your name, email address and postcode – that will allow The Dark Horse Foundation to identify you on each occasion that you log in. Our other online forms also allow us to do this in order to help us provide certain information about you when you complete them. This may help to automatically fill in information about your name, or your contact preferences.

  • To allow us to collect statistical and performance data about how the website is used. We may collect geolocation data about your geographic location, the mobile device that is used and to confirm what browser you are using, and computer operating systems that are being used. This data doesn’t contain any identifiable information about people. We use this data to improve the functionality of our website and ensure you have a good experience when browsing it.

  • Facebook, Twitter and LinkedIn pixel cookies are used to collect data about which sections of the website are accessed by people who are registered users of these social media services. These service providers collect this data, which then allows The Dark Horse Foundation to reach new audiences. The Dark Horse Foundation has access to aggregated data from these companies, not identifiable personal information.

  • When a supporter creates a Facebook Donate page, we will store the data about the donation and who sent it, but will not contact that donor with any marketing other than as otherwise expressly permitted hereunder.

For further details about this, see our Cookie Policy.

4.3 When you use social media

When you view information published by The Dark Horse Foundation using social media hosted across various platforms, we will collect and receive information that provides aggregate data relating to items such as video views, demographics and location data. Sources of this data may include:

  • YouTube

  • Vimeo

  • Pinterest

  • Instagram

  • Facebook

  • Twitter

  • LinkedIn

Identifiable personal information about people who access these platforms is collected in order to allow The Dark Horse Foundation to reach and market new audiences.

 

5. Data from third parties

We may sometimes collect additional data about you from other organisations or companies that provide data from publicly available sources, so we can make it easier for you to support The Dark Horse Foundation by providing you with details about the types of activities and services we can offer. We ensure that such data is only collected from legitimate sources on a lawful, fair and transparent basis in accordance with applicable data protection law.

The data about you that we may collect from third parties can include:

  • Your name, postal address, phone number, email address, for example from Just Giving which is our online service for making donations.

  • Data to categorise and create supporter categories. This does not include information that identifies people specifically, only creating profiles of general factors that we use to categorise sections of our records.

  • We undertake wealth screening using specialist agencies such as Prospecting for Gold to collect data from public sources about a limited number of supporters who we think can influence policymakers to promote the interests of children and young people. We may also research supporters who we believe can become significant financial supporters of The Dark Horse’s mission, including well-known or influential people.  (See section 7 for further details)

 

​6. Information we share with other organisations

We may disclose information to third parties or individuals, when we are obliged to by law or a regulatory order, or when one or more of the following apply:

  • If you have specifically agreed that we may share your personal information to those third parties or individuals for a particular purpose.

  • When we use other companies (known as 'data processors') to provide services on our behalf who are only processing personal information in accordance with our instructions. For example, companies that provide: direct mailing or marketing services that send material to you by post, email or text message; customer analysis and assessment; wealth screening; profiling; supporter research and when using auditors or advisors. Also, we may use third party organisations (again processing data under our instructions) to carry out fundraising on our behalf. For example, we may use a company to call supporters who have agreed to be contacted by phone about a campaign, appeal or donations. We may in addition use a company to help monitor fundraising performance on Facebook so we can identify new fundraisers quickly to be able to say thank you.

  • The Dark Horse Foundation also uses Facebook, Twitter and LinkedIn targeted advertising that involves sharing selected supporter information with these social media platforms to create new audiences for advertising. The process is secure and Facebook, Twitter and LinkedIn delete the personal information we have sent to them once new audience profiles of their users have been created. No new personal information is added by us to your supporter record as a result of this.

  • We send selected supporter information to Facebook, Twitter and LinkedIn to create custom audiences to send advertising to our supporters that are also Facebook and Twitter users. We will only market you in this specific way if you have given us your consent.

  • Processing credit/debit card payments. The Dark Horse Foundation does not handle or store credit/debit card data itself, but uses secure debit and credit card processing services that are provided by World Pay, Sage Pay, Stripe and PayPal in accordance with Payment Card Industry (PCI) standards. Debit and credit card data will be collected directly by these card processing service providers when you make a donation to The Dark Horse Foundation or buy something using The Dark Horse Foundation.

  • We may disclose aggregate statistics about our supporters and online shop sales to describe our services and operations to prospective partners, advertisers, other reputable third parties and for other lawful purposes – these statistics do not include any information that identifies people.

  • When we run events such as a sponsored marathon, trek or a similar activity in partnership with other identified organisations we may pass your personal information to those organisations. When you register for these events we will inform you about how your data will be used and by whom and you will have an opportunity to indicate your privacy preferences.

  • The Dark Horse Foundation does not handle or store credit/debit card data itself, but uses secure debit and credit card processing services that are provided by World Pay, Sage Pay and PayPal in accordance with Payment Card Industry (PCI) standards. Debit and credit card data will be collected directly by these card processing service providers when you make a donation to The Dark Horse Foundation or buy something using The Dark Horse Foundation.

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7. Information created by us

We complete external and internal research and analysis of your personal data, which can result in new personal data being created and added to your record. We do this in the following ways:

Supporter research

We may we undertake wealth screening using specialist agencies such as Prospecting for Gold and through in-house research to collect data from public sources about a limited number of supporters who we think can influence policymakers to promote the interests of children and young people. We may also research supporters who we believe can become significant financial supporters of The Dark Horse Foundation’s mission, including well-known or influential people. 

Wealth Screening

We periodically carry out wealth screening to fast track the research using our trusted third-party partner Prospecting for Gold. You will always have the right to opt out of this processing. We may also carry out research using publicly available information to identify individuals who may have an affinity to our cause but with whom we are not already in touch. This may include people connected to our current major supporters, trustees or other lead volunteers. We also use publicly available sources to carry out due diligence on donors in line with the charity’s Gift Acceptance Policy and to meet money laundering regulations.

 

This research helps us to understand more about you as an individual so we can focus conversations we have with you about fundraising and volunteering in the most effective way, and ensure that we provide you with an experience as a donor or potential donor which is appropriate for you.

  

In-house research 

We make sure that the sources we use are reputable public databases such as Companies House, Companies House, the Electoral Register, company websites, ‘rich lists’, social networks such as Linkedin, political and property registers, news archives and other reliable sources. These sources include:

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